I added this info to the registry
It got scanned in lansweeper flawlessly.
it's not as elegant as I hoped; but it does help.
Windows Registry Editor Version 5.00
[HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\Uninstall\{550B8436-2234-4067-A98E-4E888F9439F6}]
"Comments"="dit is een commentaarveld"
"Contact"="dit is een contactenveld"
"DisplayVersion"="0.0.0"
"HelpLink"=""
"HelpTelephone"="03/123.45.67"
"InstallDate"="20131112"
"InstallLocation"="C:\\Program Data\\"
"Publisher"="NAME PUBLISHER"
"Readme"=""
"Size"=""
"Version"=dword:060102bc
"Language"=dword:00000000
"DisplayName"="NAME SOFTWARE"
I got the guid from http://createguid.com/